Franchising Soon!

$40K & A DREAM

We started selling sandwiches in 2014, in the back of a parking lot, in the charming town of Kaimuki. That 300 square foot shop might not look like much, but back then it was everything to our founder and owner, Justin who opened the shop with his late father Jose.

In 2019 we were finally able to open our second location in the up-and-coming neighborhood of Kakaako. The new space allowed us to have a lot more creative freedom, and we have been able to create our take on classic, regional, East Coast-style sandwiches there.

In 2022 it was time to uproot the original location to a bigger space. It was bittersweet leaving that parking lot (although we technically didn’t leave), since it was the place of so much growth for our business. But we found a new home for E.A.R.L. Kaimuki in the iconic Market City Shopping Center at the corner of Kapiolani & Kapahulu.

We continued our Oahu sandwich shop expansion in 2024 with the opening of our Kapolei location in Ka Makana Aliʻi shopping center. That’s also where we debuted and exclusively offer our dessert menu, featuring frozen custard, Italian ice, and gelati (a delicious combination of both)!

In 2026 we rebranded to “Jeetboy” in order to expand into national franchising.